It will launch in eight of BurgerFi’s 101 locations — Malibu, New York City, Poughkeepsie, NY; Philadelphia; Coral Springs, Florida; Coral Gables, Florida; and two stores in Delray Beach, Florida — according to The New York Times.
The California-based startup Beyond Meat is selling a burger — made mostly from pea protein, yeast extract, beet juice, and coconut oil — that looks and tastes similar to the real thing. The company has a long line of investors, including Bill Gates.
When I tried the Beyond Burger in May, it sizzled like beef and boasted the same texture as a normal burger. Compared to other store-bought veggie burgers, which usually taste more like cardboard than meat, the Beyond Burger was the best. However, it wouldn’t fool me in a blind taste test with a regular burger.
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a plant-based burger from Beyond Meat, to its menus on July 3 in eight of its 101 stores around the country — Malibu, Calif.; New York City; Poughkeepsie, N.Y.; Philadelphia; Coral Springs, Fla.; Coral Gables, Fla.; and two stores in Delray Beach, Fla.
“It’s not easy to introduce new products, and it’s certainly not easy to introduce new products that don’t have strong public awareness,” said Corey Winograd, the chief executive of BurgerFi. “But there’s a movement beginning where people are looking to have a diet that’s primarily plant-based, and we try to give people what they want.”
The Beyond Burger was introduced to consumers last year at Whole Foods. Made from proteins derived from peas and other plants, the burger has no cholesterol and no saturated fats, but it oozes “grease” on the griddle and “bleeds” beet juice.
Beyond Burgers are available at Veggie Grill, a small West Coast vegetarian chain, but gaining a toehold in a large burger business has long been a goal for Ethan Brown, a founder of Beyond Meat. “This is a really important step out of the plant-focused world and into a place where carnivores are going to go,” Mr. Brown said.
Read the entire article .. New York Times
BurgerFi, one of the nation’s fastest growing, all-natural “better burger” restaurant concepts, announced today that it has signed development deals with three multi-unit franchisee groups. The deals mark BurgerFi’s further expansion in the Southeast and Northwest.
BurgerFi inked deals include:
BullaFi, LLC will build a total of three new restaurants in the Raleigh, North Carolina area.
QSR by RAM, LLC, will open two restaurants in Alabama and Georgia.
H&F Investors, LLC will develop a total of four restaurants in Oregon and Washington.
“BurgerFi partners with experienced, multi-unit franchisees, who possess both the focused commitment and infrastructure capability to successfully operate our fast-casual concept,” says Corey Winograd, chief executive officer of BurgerFi. “These franchisees reflect our strategic initiative to surround ourselves with successful business operators who understand the restaurant industry. Our current pace of new development deals echoes the enthusiasm of consumers coast-to-coast for the BurgerFi brand.”
The better burger chain is poised for growth, with $135 million in system-wide sales projected for 2017, an increase of $28 million over 2016. BurgerFi currently boasts 97 stores, 19 of which opened last year, with another eight new stores added since the beginning of the year. The chain is set to add 12 more stores through 2017, bringing the total to 109 by year’s end.
BurgerFi will open its 100th restaurant at its first non-traditional location at the Fort Lauderdale International Airport this summer.
BurgerFi for Independence Day burgers by Beyond Meat, the company that makes faux meat from plants, will be available at fast food chain BurgerFi starting July 3. It will…
BurgerFi is adding the Beyond Burger, a plant-based burger from Beyond Meat, to its menus on July 3 in eight of its 101 stores around the country…
BurgerFi, one of the nation’s fastest growing, all-natural “better burger” restaurant concepts, announced today that it has signed development deals with three multi-unit franchisee groups. The deals mark…
Each restaurant is built according to environmentally sustainable best practices. The company’s website emphasizes the interior’s “earth-friendly elements, like chairs that are made from recycled Coke bottles, tables…